imagepress

4 Questions to Ask Sign Printing Companies

Mon, 01 Apr 2024 18:23:45 GMT

Printing has been around for a long time and it's transformed greatly since its first inception when the first printing press was invented by Johannes Gutenberg around 1439, according to Britannica. Sign printing is a helpful service that assists you with getting the word out about your business, organization, or event. The quality of the signs you'll get will depend on the company you choose to work with. It's important to do your research ahead of time to ensure you're teaming up with quality sign printing companies. Here are four questions to ask sign printing companies.

1. What Services Do You Offer?

The first thing you'll want to pin down is which services the sign printing company offers. Each company will be different, and you want to make sure you're getting the types of services you need. Some services include dimensional letters, illuminated and backlit signs, vehicle wraps, etched glass and frosted vinyl, vinyl graphics, wayfinding, and ADA signage.

2. Can I See Samples of Your Work?

Another question you'll want to ask is if you can see samples of their work. This is crucial as it'll give you an idea of whether their style and skills match up with what you need and want. A reputable company won't mind sharing this information with you.

3. Do You Provide Price Quotes?

Price quotes are a handy tool as they help you determine what normal pricing is for the services you're looking into. If you aren't familiar with sign printing companies, you might not even know what a fair price is. You should connect with around three sign printing companies and get price quotes to compare. Make sure you get your price quotes in writing to ensure the company sticks with the price they quoted you. This can help to reduce confusion or problems when it's time to pay.

4. Are You Licensed and Insured?

You'll also want to find out how legitimate the company is. If one of the workers is hurt during the project, will the company take care of it or will you end up paying more out of your pocket? When you work with licensed and insured companies, you can rest assured you're working with dependable professionals.

These are just a few questions you should consider asking sign printing companies before you hire them. Asking the right questions is the easiest way to find a company you can confidently rely on. If you're looking for reliable professionals in your area, please contact The Image Press today.

4 Benefits of Using Custom Business Signs

Tue, 13 Feb 2024 14:14:46 GMT

Signs have an extensive history that has been effectively used to promote businesses, highlight services, and make special announcements. According to Brittanica, in 1439, German inventor Johannes Gutenberg gave the world the printing press. From then on, the printing press revolutionized the world by helping produce books, newspapers, magazines, and, yes, signage. Here are four key benefits of using custom business signs.

1. Organic Traffic

According to Statistica, over 60% of customers have entered a business purely based on the initial signage. Therefore, having effective signage can help bring people off the street who may not have known about your service or realized they needed it at that time. Say, for example, someone was walking along and saw a sign for a taco restaurant. They may not have been interested in tacos at the moment, but they love tacos, and seeing a sign advertising such a business will automatically pull them in.

2. Cost-Effectiveness

Advertising costs for any business can be tremendous. A TV ad can easily cost hundreds of thousands to millions of dollars, according to Simulmedia, an advertising consultant firm. However, with a custom sign, you only pay for it once and that's it. Once you put up the sign, it's yours to use. You can keep benefiting from its advertising after only paying one fee. Other forms of advertising such as TV, radio, podcasts, and other ads need ongoing payment for the life of the campaign.

3. Branding

Branding is everything to a business. Company branding includes your name, logo, and any slogans you use. You can include all these elements on your custom business signs. When people see your branding, whether it's on your signage, letterhead, or website, they'll become familiar with it and continue to recognize your brand more easily.

4. Location Marking

If you're in a dense area surrounded by other stores, shops, and businesses, you don't want to get lost in the crowd. With effective custom signage, you can ensure people can easily find you from a distance. You can also use signage to direct them to your business if it has a weird entrance.

As you can see, there are many reasons to invest in custom business signs . The right signage makes it easy to find your business and recognize branding and can help you save on marketing costs. For quality signage you can use over and over again for years to come, contact The Image Press for a consultation.